Building your own website can seem like a cost-effective and straightforward option, especially with so many DIY website builders available. However, without the right knowledge and strategy, it’s easy to make mistakes that can hurt your business online.
At Anamul’s Web Services in Warren, MI, we often work with Metro Detroit business owners who started with a do-it-yourself website but found it wasn’t bringing in the results they expected. Here are five of the most common mistakes business owners make when building their own site and how to avoid them.
1. Ignoring Mobile Optimization
More than half of all internet traffic now comes from smartphones. If your website isn’t mobile-friendly, visitors will have a frustrating experience and leave. Responsive design ensures your site adjusts to any screen size, whether it’s a phone, tablet, or desktop.
Tip: Test your site on different devices before launching to make sure everything looks and functions properly.
2. Overloading the Design
It can be tempting to use multiple fonts, colors, and animations, but a busy design can overwhelm visitors and make your site look unprofessional. A clean, consistent design not only looks better but also helps your content stand out.
Tip: Stick to a limited color palette, consistent font choices, and simple layouts that guide the user’s eye.
3. Weak or Missing SEO
Even the most attractive website won’t bring in customers if no one can find it. Many DIY websites lack proper SEO (Search Engine Optimization), which means they won’t appear in search results for relevant keywords.
Tip: Use keywords naturally in your text, optimize page titles and meta descriptions, and include local search terms like Warren, MI or Metro Detroit if you serve those areas.
4. No Clear Calls to Action
Visitors need to know what to do next. If your site doesn’t clearly guide them to call, email, or request a quote, they may leave without taking action.
Tip: Add call-to-action buttons like “Call Now,” “Request a Quote,” or “Schedule an Appointment” to every page.
5. Poor Loading Speed
Slow websites are one of the biggest turn-offs for users. If your site takes more than a few seconds to load, you could lose potential customers before they even see your content.
Tip: Compress images, remove unnecessary plugins, and use a quality hosting provider to improve speed.
How Anamul’s Web Services Can Help
We design websites that are fast, mobile-friendly, SEO-optimized, and focused on driving results. If your DIY site isn’t performing, we can help improve it or create a new one that meets your goals.
Final Thoughts
While building your own website can save money upfront, avoiding these common mistakes will save you time, frustration, and lost opportunities. A well-designed, user-friendly site can make a big difference in how customers see and choose your business.
If you’re ready to create or improve your website, call 313-212-1124 for a free consultation with Anamul’s Web Services. We can review your current site, offer guidance, and build a professional online presence that works for your business.