If you run a business in 2025, showing up on Google Maps and Yelp isn’t optional — it’s essential. These platforms help customers find you, learn about your services, and decide whether to choose you over a competitor.
As the owner of Anamul’s Web Services in Warren, MI, I, Anamul Islam, have helped many Metro Detroit businesses claim and optimize their Google and Yelp listings. In this guide, I’ll walk you through the steps to get your business listed and make the most of these powerful tools.
Why Being on Google Maps and Yelp Matters
- Visibility – People searching for businesses nearby often use Google Maps or Yelp to find options.
- Trust – Verified listings with photos and reviews inspire confidence.
- SEO Boost – A strong Google Business Profile and Yelp page can help your website rank higher in local searches.
When someone searches “plumber near me” or “restaurant in Warren, MI,” a properly optimized listing makes you more likely to appear.
Step 1: Create or Claim Your Google Business Profile
- Go to Google Business Profile.
- Sign in with your Google account.
- Search for your business name to see if a listing already exists. If it does, claim it. If not, create a new one.
- Enter your business details — name, address, phone number, website, and category.
- Verify your business. Google usually sends a postcard with a code to your physical address, but phone or email verification is sometimes available.
Pro tip: Add your business hours, a detailed description, and high-quality photos of your work or products.
Step 2: Set Up Your Yelp Business Page
- Visit Yelp for Business Owners.
- Search for your business name. Claim it if it exists, or create a new listing.
- Fill in your contact details, service areas, and business description.
- Upload clear, attractive images — photos are one of the first things Yelp users notice.
Step 3: Keep Your Information Consistent
Your name, address, and phone number (NAP) should match exactly across Google, Yelp, your website, and any other directory listings. Even small differences, like “St.” vs. “Street,” can cause confusion for customers and search engines.
Step 4: Encourage Reviews
Positive reviews help you stand out and can improve your rankings. Ask satisfied customers to leave a review on both Google and Yelp. Respond to all reviews — thank customers for positive feedback and address concerns politely if someone leaves a negative review.
Step 5: Post Updates and Photos Regularly
Google and Yelp both allow you to post updates. Use these to share promotions, new services, or seasonal tips. Fresh content signals to potential customers that your business is active and engaged.
Step 6: Monitor and Respond Quickly
Check your Google and Yelp pages regularly. Respond to messages and questions promptly — this builds trust and can turn a casual browser into a paying customer.
Final Thoughts
Getting your business on Google Maps and Yelp is one of the easiest and most cost-effective ways to reach more customers. A well-optimized listing can drive traffic to your website, generate calls, and help you dominate local search results.
If you’re in Warren, MI or anywhere in Metro Detroit and want expert help setting up and optimizing your Google or Yelp profiles, Anamul’s Web Services can handle the process for you so you can focus on running your business.